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Saturday, October 10, 2026
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The Video Platform Offers Viewers Control to Reduce AI-Generated Media in Timelines

Users will soon have a updated setting that allows them to cut down on the amount of AI-made media appearing in their timelines. This step comes as the company announced that it currently hosts over 1 billion AI videos.

Testing and Rollout

This change is being tested over the following weeks before a global release. This development comes amid a surge in AI-generated material, driven by new video-generation tools.

AI Content on Other Platforms

Studies have shown that almost one in 10 of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A large amount of this output is deemed low-quality AI content, a term for poor-quality, mass-produced content that is often nonsensical or bizarre.

“We know from our community that many people like content created using AI tools, ranging from digital art to science explainers, and we want to give people the ability to see more or less of that, based on their own likes,” stated a spokesperson.

Volume and Proportions

TikTok announced that there are now over a billion videos on its service labeled as AI-generated. Collectively, over 100 mn media items are submitted to the platform each day, making AI content a minor part of its complete catalog.

Customizing Your Feed

Members will be capable of reduce or increase the volume of AI content they watch by using the “manage topic” setting in the application and picking AI-made media. Other topics that are already be adjusted under the tool include politics, fashion, aesthetics, and choreography.

Platform Guidelines

The platform’s guidelines require content makers to identify convincing AI-generated content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any realistic artificial content that is unmarked can be taken down under its community policies.

Additionally, the app will now add an “AI-made” tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is intended to deter users from trying to evade the tagging system.

Educational Initiatives

The platform is additionally establishing a two million dollar educational fund for experts and groups to produce informative material about responsible artificial intelligence. This project will assist non-profit groups specializing in training programming and robotics.

Moderation Strategy

The platform has defended its content review process, during discussion over proposals to make redundant a large number of safety staff in the UK. It is expected to eliminate 439 jobs in its content moderation division in London, with trade unions and online safety experts expressing worry that people are being substituted by machine-led review.

A trust and safety lead clarified that people-led review would continue to be important, but AI can shield workers by eliminating the most graphic content ahead of it is viewed by humans. The platform announced a significant reduction in explicit and harmful content seen by human moderators over the previous year due to the use of its AI tools.

It is vital to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is making a difference operate efficiently.”
About the author

Erin Mcgrath

A tech strategist with over a decade of experience in digital innovation and startup consulting across Europe.

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